Marketing the Fukushima brand

There is a recent report that the UN is helping to improve the Fukushima brand.

TOKYO, Oct. 23 (Kyodo) — The Japanese government is hoping that UNESCO’s likely registration of Japanese food as cultural heritage will help ease safety concerns over the country’s foodstuffs resulting from the Fukushima nuclear disaster, its top spokesman said Wednesday.  “We will make efforts to win understanding for various foods, including fish caught by people in Fukushima Prefecture, who have been suffering from baseless rumors” as a result of the nuclear crisis, Chief Cabinet Secretary Yoshihide Suga told a press conference.

As everyone knows, creating the proper image for your product is so important.    If the brand is suffering, turn the problem over to marketing.   UNESCO is such a well known, trusted brand.  There is no need to be scientific or accurate.

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